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Impact of Retail Display and Store Design on Buying Decisions




A retail display is a merchandising display that attractively showcase shop inventory or featured products. An immense number of products in the retail market are competing for attention. And the offer of new brands seems to increase day by day.

 

It’s good to know that at least 60 of purchases are decided right in the store, according to statistics provided by POPAI (Point of Purchase Association International). Take the right steps to make some profits and don’t leave conversions to chance.

Custom retail displays are clever investment to make when aiming at featuring your product and raising your margins. Creative retail display design is requisite in a successful retail store.

These retail fixtures draw attention in a competitive retail store floor and can be designed to target your ideal customer base. Whether or not a customer decides to buy your item, it depends largely on the style your product is displayed.


 

Great store design is not only about matching colors and materials harmoniously and using elegant lighting solutions to reinforce a recognizable store branding. Deployment of the optimal display type with appropriate choices of size, shape, material and color can be the single most determining factor for driving purchase conversion.

Additionally, retail displays can be designed to optimize the amount of merchandise to be displayed on a given limited floor space. Retail space is rare and precious make sure to get the most of each square foot.

An area of overall aesthetic store design will make people feel comfortable to stay and pay more attention compared to areas of very simple inventory presentation, where they just stop by to buy things they need from their list. This is because consumers unconsciously tend to search for environments that creates positive mood and invites them to stay.

Right choice of retail display and retail space design will help store owners to differentiate from other stores and persuade shoppers to come in, stay longer and come back. A store without smart retail display positioning and a highlighted store theme, will be automatically associated with a cheap items shop and won’t be able to drive high margin sales for brand products.

For the manufacturer the purpose of using a uniform retail display design for all stores is to strengthen the unified company message. It has an immense effect on brand recognition even if your product range changes from time to time, the branded retail display still attracts shoppers to see what’s new on offer from your company. Custom retail display is actually the only practical way manufacturers have, to control about how their products will be perceived in many different distribution outlets.
Most of buying decisions are made at the point of sale. So the most important factors are location, store and display design which will decide whether or not your products get noticed and your efforts will secure ROI. If well designed and optimally placed in the retail space, custom retail displays show improved results on your bottom line profits. A tailored retail display for your brand is a safe investment to boost your profits in a competitive market.

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