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These digital displays merge online and offline shopping experiences - part1


The death of the physical store has been greatly exaggerated. In fact, despite the growth of online-only giants, retailers with a brick-and-mortar presence still control between 94% and 97% of the market, according to Harvard Business Review.

Here are some other changes the retailers have to make to bring their retail stores into conformity with today's fashion :

Half of the e-commerce pie is still squarely on their plates, and many are finding new ways to blend on and offline shopping, deploying technologies that mix and match experiences from both worlds. Below are six innovative displays that hint at how they might start slicing up the other half.


Samsung’s Virtual Fitting Room 

Korean electronics giant Samsung unveiled a 55-inch LED display earlier this month that can drape a virtual necklace over the user’s reflection, among other interactive tricks. 

Retailers can then situate a “virtual fitting room” anywhere within a shopping center and lure customers into “trying on” jewelry and clothing without lifting a finger — well, maybe one finger to tap an item of interest. Three-dimensional cameras do the rest, mapping a floating image to the contours of shoppers’ bodies. Depth perception software developed by Intel helps secure the virtual item in place, “in order to deliver highly differentiated, exquisitely personalized customer experiences,” said Jose Avalos, worldwide visual retail director for Intel Corporation’s Internet of Things group. 

Retail is just the staging ground for the technology. Samsung envisions its smart mirror as a potential replacement to the typical silvered-glass mirror at home, which got its last technological overhaul circa 1835.


Rebecca Minkoff’s Interactive Dressing Room 

The mirror in the fitting room of Rebecca Minkoff’s SoHo store doubles as a personal shopping assistant, inviting shoppers to reflect (in every sense of the word) on which designer handbag suits their taste. A touchscreen display suggests alternative designs and colors. Shoppers can flip through their options, make a purchase or even adjust the mood lighting. 

“You can come in here and be completely anonymous, or you can get VIP treatment,” Minkoff told TIME in an in-depth profile of the futuristic touchscreens. The mirrors are powered by inventory management software from eBay. Users can see precisely what the store has in stock, rather than ask an assistant to go rifling through inventory “in back.”


 Compiled in Editorial Board of Retailiran

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