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These digital displays merge online and offline shopping experiences - part2

 

 retail

 

 Microsoft’s Immersive Screens 

Microsoft has a natural edge when it comes to deploying high tech displays in its retail stores, but it set a particularly high bar with a strip of wall-mounted LCD displays that wrap around the space, end-to-end, and can display a runner zipping from screen to screen in a continuous loop around the store. 

The display requires a specialized server that synchronizes the images as they play across the screens so the handoff appears seamless. The result is an eye-catching flow of information that’s as unmissable as a news ticker in Times Square. 

“Not only does the digital wall display beautiful images and provide an inviting and immersive experience, it is used to communicate ideas about how technology can be used to accomplish tasks, announce new trainings and entertain customers and includes localized information such as weather and events” Florin Gale, creative director of Microsoft stores, told TIME. “We even invite customers to play Xbox One on video walls in store, which are surrounded in directional sound that immerses the players in the gaming experience.”

 

EBay’s Uncanny Personal Assistants 

EBay has created an app called the Retail Associate Platform, which tracks a customer’s online shopping habits and arms retailers with an arsenal of personal information as soon as that customer walks through the door. As a result, sales assistants can have an uncannily personal conversation with shoppers, knowing, for instance, that they might be interested in a pink satchel that would perfectly match those new pink suede shoes. 

“If a customer walks in and doesn’t buy, the retailer has no idea they even exist,” said David Geisinger, head of retail business strategy at eBay Enterprise. “With this new technology, retailers will be able to gather more detail that can help them understand the customer and compete in a crowded commerce landscape.” 

 

 Compiled in Editorial Board of Retailiran

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