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Retail Kiosks - Retailing Storefront Alternatives - part1

 

Mall or retail kiosks are a popular storefront alternative for retailers looking for a temporary, or inexpensive, location with high foot traffic. 

 These small carts can be found in malls, airports, large sporting events or even other retail stores. And with the advent of mobile POS systems, it has never been easier.  

In many cases, the entire retail store is simply a kiosk. In others, the kiosk is an extension of the main store and serves as a brand ambassador as well as selling space. 

While small in size, kiosks can produce large volumes. On one retail project I worked, we put kiosks inside malls and had some of those locations do over $1,000,000 per year - now that is some $/square foot numbers to get excited about.  

The temporary nature of mall carts and kiosks may attract a retailer looking to test the market before committing to a permanent storefront. I have used this stager with some of my retail clients through the years. It works great since you can sign a short term lease and see if the location (geography) is right for you. Spending a few thousand dollars on a test like this can save you a ton of money compared to trying to exit a lease for a storefront (not to mention the costs to build the store you have to eat as well.)  

Stocking a small retail cart with the product is much more affordable than trying to fill a 2000 square foot building. Many kiosks are franchised through a larger retailer and may be a perfect solution for entrepreneurs wanting the support and expertise of a parent company.

 

Compiled in Editorial Board of Retailiran 

 

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