Five Areas Manage and Grow Your Retail Store - part 2

retail iran

 

 

The silent salesperson in your store is its visual merchandising. An engaging, well done display can sell as many products as a live salesperson in your store.

 

Visual Merchandising

The silent salesperson in your store is its visual merchandising. An engaging, well done display can sell as many products as a live salesperson in your store. Each morning, as you unlock the door, stand in the threshold of your store (like a customer) and take a thorough inventory of what you see.

Would you like to shop here? 

  • The 5 Most Important Elements of Visual Merchandising
  • The 6 Types of Merchandise Your Store Must Display

Store Operations

In retail, everything speaks. Your store design, your employee's dress, and your store policies all tell the customer what you truly believe. For example, if you go into a retail store and have a hard time knowing who are the employees of the store and who are the customers, no matter what the sign on the door says, this store does not put customers first. If you examine closely, you may find many practices and policies in your store that are working against your customer experience. 

  • People or Process which is More Important?
  • 5 Ways You May Be Frustrating Customers 
  • Customer Service - What is It Anyway?

People

And finally, the obvious one - people. You can have the best strategy in the world, the most compelling vision, but it matters not if you do not have the right people. Walt Disney once said, "you can dream, design, create and build the most wonderful place in the world, but it requires people to make it a reality." 

  • The Hidden Cost of a Bad Employee
  • 5 Tips for Coaching Employees
  • Retail Selling Skills

Managing a retail store is a complex juggling act. There are so many areas to address that it can be overwhelming. However, if you start with the customer experience then all the others seem to fall into place. In other words, if the customer's experience in your store is what drives all decisions, you will see how quickly everything ties together. In my 30 years of retail and consulting one thing I have seen over and over is the disconnect retailers have in their stores between the various focus are to manage and grow their business. The compensation plans don't reward employees for experience. The visual merchandising is clumsy and not inviting. The inventory is out of stock or lots of holes on the store shelves. Stop thinking like a store owner and start thinking like a customer. This one simple idea will unlock all the rest.

 

 Compiled in Editorial Board of Retail iran

  

 

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