slideshow (en)

Most Important Elements of Visual Merchandising - part 2

retail iran

 

In the first part of this article, we discussed three tips to improve visual merchandising in retail stores using the least fund available. Here are some other tips to attract more customers.

 

1. Expose customers to the maximum amount of merchandise.

A well-designed, impactful display exposes the customer to as much merchandise as possible while avoiding a sloppy mess. The more products customers see, the more they buy.

Consider using a circular store layout, which many retailers use. It’s powerful because it exposes customers to more merchandise than traditional aisles. Where your store does use aisles, place a display in dead center so customers are forced to stop and look at the products.

Have as many displays as possible, and present as much merchandise as possible. But keep displays clean and sharp, and ensure aisles are spacious and barrier-free to prevent deterring customers from products.

 

2. Use empty space wisely.

There’s a space in all retail stores that is the most underutilized. It’s the section between the displayed merchandise and the ceiling. If this space in your store is empty, you need to start using it.

You can use this space for many different things, like signage providing information about products or brands. You could display customer testimonials with the customer’s name and picture. You could profile a designer or supplier.

You could also display lifestyle graphics that help customers make associations with your products. For example, a furniture store could display an image of a family cozied up on a couch, emitting those warm, fuzzy feelings that put shoppers in a good mood. A jewelry store could display a woman at a fine dining restaurant wearing a bracelet, creating an association between the store’s jewelry and a luxurious lifestyle.

Visual merchandising is multifaceted, and retailers can choose from hundreds of ideas when designing displays. But these tips return the biggest bang for your buck. Use them to make your store as memorable as possible.

 

 Compiled in Editorial Board of Retail iran

  

 

Category: More articles
Hits: 187

projects

Teknoland Stores

تکنولند تیتر   

Read More

Shamshiri Restaurant
Padideh Shandiz

blog

Alto Rosario store
ELEVENPARIS store
Nike+ Run Club

news

BWM Office

 

 

Read More

cantact us

This email address is being protected from spambots. You need JavaScript enabled to view it.

         




© 2015 Roberduman.com. All rights reserved

news letter